November 30, 2011, California, USA State FOOTHILL RANCH-Oakley (Ou Keli) today announced that the boiling snow Air & Style 2011 presented by high-profile Oakley Snowboarding superstar Shaun • Wright (Shaun White) today officially landed Beijing. Following the boiling snow last year, is successfully held in China for the first time, this continues to heat up the world snowboarding events will once again gather the world's best snowboarding master, looking forward to exciting fights to make extreme sports start another boom.

"We are grateful to our partners Sean White, boiling snow last year was a great success, the world will gather in Beijing this year, we look forward to the performances of world-class top snowboard athletes to be presented." Oakley, CEO Colin Baden, said: "We are very proud of Sean is one of the Oakley family, his unique insight of the sports achievements of the greatest innovations of Oakley in the winter sports equipment technology. the we are very pleased to bring signed by world-class idol, Oakley brand ambassador Shaun White Oakley revolutionary innovative products - Airbrake ™ snow mirror, it has become the most representative products in Oakley.

Shaun White since a young age to become the exclusive signing athletes in Oakley. Oakley brand ambassador, he was promoted to Oakley in the performance of another revolutionary innovation Airbrake ™ snow mirror. It is designed to make quick and easy lens replacement, and give full play to the advantage of Oakley's high-performance color lens series. Airbrake ™ series is a revolutionary product in the snow in the mirror, "White said. A few seconds, you can replace a good lens, so my visual experience can be adjusted according to weather conditions. "

Like pretending to become cool young man, who is not of Oakley (Oakley) "fans" it? Film "The Matrix" actor Keanu Reeves wearing sunglasses Oakley created; "Spider-Man", a man wearing combat gear, wearing Oakley glasses. Real life, the NBA superstar Michael Jordan, the Tour de France seven occasions world champion Lance Armstrong are Oakley's spokesperson.

Oakley founder Jim Jannard is really a mad scientist, he features a large amount of fresh and bold suggestions, but nobody is prepared to listen to him. So he decided to start their very own businesses. 1975, Jannard to take $ 300 towards the creation from the Oakley brand. Oakley's first products aren't glasses, however the motorcycle handle. In a garage converted into a lab, Jannard developed a new type of motorcycle deal with. And was on the market other similar products, it utilizes a unique material created by Jannard himself, and users when sweat was still in a position to grip the deal with firmly. This material was later also widely used within the Oakley eyewear products.

Following completion from the first invention, Jannard be regarded as a firm footing, but it was not until 1980, Jannard introduced professional goggles in to the optical industry, his company has really discovered a direction. Oakley glasses, as soon as launched, it's loved by lots of people. Its unique features is that it subverts the traditional concept of the optical glasses, comfort, practicality and artistry with each other as 1. Product design or option of materials, a series of scientific experiments and testing - Oakley is not simply a designer style brand, however the scientists meticulously manufactured products. After 30 years of development, Oakley glasses currently has more than 600 patents. For this reason, it's price is far much more than similar goods, the price of a pair of glasses, and occasionally as high as $ 4,000.

star athletes wearing Oakley glasses, is regarded as the most successful advertising tool. Globally, Oakley maintain long-term cooperation with some 600 athletes. The early 1990s, Armstrong started his career wearing Oakley glasses. In 1996, he was diagnosed with cancer. At that time, the doctor stated he was only 50% opportunity of survival, which undoubtedly also announced the death penalty in his career. The snobbish sponsors have abandoned Armstrong, even his team no longer pay for his health insurance coverage. At this time, Jannard to come forward, he not only signed the contract and Armstrong continued, officially hire him for their employees to pay well being insurance for him. Lastly, Armstrong comeback, and produced a miracle of a cancer patient to win the Tour de France champion. Armstrong never quit spirit has also been integrated in to the connotation of the Oakley brand.

"If you really want to function, then the courage to do it, but remember to complete meaningful things." Jannard more than once to say. For him, the so-called "meaningful issues is to constantly challenge the limitations of conventional thinking. Today, Jannard practical action to tell the people who had suspected him of: "everything in the world can do much better. The only problem is, when and by whom to attain."